What Is Audience Network Facebook Ads?
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Audience Network Facebook Ads are ads that appear on third–party websites and apps that partner with Facebook. Ads on the Audience Network allow businesses to extend the reach of their campaigns beyond Facebook and Instagram. These ads are powered by the same targeting, measurement, and optimization capabilities as ads on the Facebook family of apps, allowing businesses to reach people on the Audience Network with the same precision and accuracy as on Facebook.
Audience Network is Facebook’s self-serve ad network that allows businesses to extend their campaigns beyond the Facebook platform and into apps and websites across the mobile web and connected TVs. It uses Facebook’s targeting and measurement tools to deliver the highest performing ads in a variety of formats and sizes. Audience Network allows businesses to reach audiences outside of the Facebook platform, with access to an extensive inventory of premium publishers and apps.