How Did Facebook Make Money Before Ads?
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Before Facebook began selling advertising space, it generated revenue primarily through the sale of virtual goods in its popular games and applications. These virtual goods, such as virtual currency or virtual clothing for avatars, were purchased using real money, and Facebook earned a percentage of each sale as revenue. Additionally, Facebook also earned revenue through partnerships and sponsorships with companies and organizations.
Before ads, Facebook made money from a variety of sources. These included:
1. Selling virtual goods such as virtual gifts, digital currency, and online games.
2. Subscription fees for premium services.
3. Donations from users.
4. Promoting third-party services.
5. Selling user data to third-party companies.
Before Facebook began running ads, the website was supported by investors and venture capitalists. Facebook was able to make money through partnerships with companies that wanted access to its user data. It also made money from user transaction fees for virtual goods, such as virtual currency and virtual gifts. Finally, it earned money from corporate sponsorships, such as when Coca–Cola sponsored an application or game on the platform.